Most people have a 2 a.m. problem. Something that keeps them up, or leaves them tossing and turning in the middle of the night. I’m sure that you have one, too. I know I do! If you’re struggling to find your niche, try to think of the 2 a.m. problem you can best solve. Now, who is having this problem? How can you target them? Try to nail down the problem that you can solve for your target market. How can you solve it? In what way is this problem impacting your clients? How do they feel about it? If there’s something […]